Content strategy partner for growth-stage finance, CPG, and wellness brands
I help lean marketing teams clarify what to say, how to say it, and why it matters, so your content moves your audience to take the next step.
Who I Help
Industries: Finance/fintech, CPG (food & beverage), and wellness
Stage: Seed–Series C or established mid-market
Team profile: Small in-house teams that need a thought partner who can also ship
Hire me when: You want clear messaging, sharper ideas, and a focused plan before producing more assets
Why Work With Me
As an editorial leader, I bring proven publishing standards to brand work.
I spent 10 years as a staff editor and content strategist at Thrillist, People Inc., J.P. Morgan Chase, and Outside.
I’ve built and lead editorial teams, pitched and won six-figure branded partnerships, and created content strategies for brands read by millions.
My editorial and branded work has appeared in publications including New York Magazine, Men’s Health, Travel + Leisure, Food & Wine, Condé Nast Traveler, Bon Appétit, Men's Journal, Gothamist, Esquire, and Architectural Digest.
Also, one time, I built a house out of pizza.
Strategic editor’s brain + brand storyteller’s ear. I blend advisory and execution so you don’t ship content that sounds nice but does nothing.
13+ years in the seat. Editorial, branded content, and content strategy staffer turned freelancer with the bylines to back it up.
Working style: collaborative, fast-moving, light on red tape. Occasionally silly. We set guardrails and go.
Let’s see if we’re a fit:
