Content strategist, editor, writer

Amplify excitement, engage your community, increase conversions, and simplify your workflow.

Crater Lake in 2022.

Hiya, I’m Carrie!

As a travel editor and branded content strategist for 12+ years I produced premium stories for leading publications including Travel + Leisure and Condé Nast Traveler. I’ve collaborated with world-renowned brands such as The Leading Hotels of the World, Air France, and Japan National Tourism Organization.

With expertise in adventure tourism, hospitality, food, and finance I offer high-level strategy, content that converts, and crispy copy.

I hit deadlines, stay flexible, don't take feedback personally, and keep things light!

Hiking Scotland’s West Highland Way in 2023.

I’ve worked with…

Let’s Work Together

Content Strategy

First, we’ll assess your goals to create a tailored content strategy. The nitty gritty: content audit, brand voice, audience understanding, planning, execution, distribution, and SEO optimization.

Editing

The goal? Precision in meaning and tone. I think critically with a deep understanding of people's thoughts and motivations, helping you communicate your brand's message clearly and effectively.

Writing

Articles that showcase your extraordinary amenities and locations? I’ve got you covered. Thought-leadership articles to establish your brand as a leader in your space? No problem. Long-form pieces like ebooks and white papers that drive leads, case studies that highlight successful customer experiences, and editorial content for magazines? A niche article that you need to ride horses to understand? Giddy up. Storytelling is my specialty.

Honey waiting for me after lunch on a four-day, 80-mile horse drive through Idaho in 2023.

Let’s Take This Outside

Need a reliable partner who understands how to make marketing gobbledygook sing a real song?

Fa-la-la la- Fill out the form and let’s chat!

Sedona in 2022 for my bachelorette party :)