Copywriter for adventure tourism and hospitality brands.

Amplify excitement, connect with your community, boost bookings, and streamline workflow through strategic, resonant, and joyful content creation.

I work with adventure tourism and hospitality companies to help grow their revenue so they can focus on inspiring people to discover new places.

Crater Lake in 2022.


Hiya, I’m Carrie!

As a travel editor and branded content strategist for 12+ years I produced premium stories for leading publications including Travel + Leisure and Condé Nast Traveler. I’ve collaborated with world-renowned brands such as The Leading Hotels of the World, Air France, and Japan National Tourism Organization.

With expertise in adventure tourism, hospitality, and luxury travel, I offer adventure tourism and hospitality companies senior-level strategy to develop high-converting content and crispy copy that resonates.

Hiking Scotland’s West Highland Way in 2023.


Let’s Work Together

Strategy

First up: we’ll assess your goals to develop and execute a highly personalized content strategy. The nitty gritty: Brand voice development, existing content audit, content planning, message development, SEO optimization, and enhanced visibility.

Copywriting

Our goal: tell travelers what they need to know, let them get outside. I’ll develop sharp copy that resonates across all of your communication platforms, including websites, newsletters, social media, and throughout your subscriber journey.

Content Writing

Blog posts that showcase your extraordinary amenities and locations? I’ve got you covered. Thought-leadership articles to establish your brand as a leader in travel and hospitality? No problem. Long-form pieces like ebooks and white papers that drive leads, case studies that highlight successful guest experiences, and editorial content for travel magazines? A niche article that you need to ride horses to understand? Giddy up. Storytelling is my specialty.

Sedona in 2022 for my bachelorette party :)


I’ve worked with…

Honey waiting for me after lunch on a four-day, 80-mile horse drive through Idaho in 2023.


Let’s Take This Outside

Need a reliable partner who understands how to make marketing gobbledygook sing a real song?

Fa-la-la la- Fill out the form and let’s chat!

Relaxing with my bud Emmett in Thorn Preserve, NY in 2024.